If there is a bandwagon you should jump on its social media. Currently, it attracts billions of people every day that consume every type of content – from written to voice, pictures to video. The good news is you’re in a perfect position to take a piece of that pie – right now – and a big piece at that.
Like many business owners, setting up social media accounts can be a daunting task. There’s the professional looking profile picture, “about the company” section, the slur of post content and a flurry of other initial steps that can overwhelm first time users. To add to the pressure once your page is up, you need to constantly feed it with more content to engage your followers and build traction.
If you’re putting this much time and effort into a project you want to reap the rewards right? Your goal is to reach the audience you want, create a positive engagement experience and encourage them to buy into your brand – whatever it is you’re selling or offering. So I have created 3 tried and true (tested and tantalizing) tips to boost your business’ social media accounts quickly:
Nothing beats value.
You need to put yourself in your audience’s shoes and consider what type of content they will appreciate seeing on their feed. No one wants to see a barrage of cold, disinteresting sales promo day in and out. Not only will they never click that post, they will also associate your brand to being only concerned with sales tactics.
Instead, post content that adds value to them. If you’re offering plumbing services, talk about 5 common plumbing mistakes homeowners make or if you’re a mom and pop diner in small town, talk about fun things visiting tourists can do in the area. You can even curate videos, photos or articles that you think your target audience would like.
Remember, if you show your audience you care, they will most likely return the favor.
Posting for posting’s sake will not bear your business any fruits. Unfortunately, this is what a lot of business owners starting out in social media are doing. They will set up their accounts and post once a week or if they have events coming up, then ask why the platforms are not gaining any traction.
Like any other marketing effort social media content must be evaluated. You need to know what’s working and what’s not. Ask yourself questions like “If I post on Facebook with accompanying images or videos, do I get more clicks or shares?” “Of those clicks, how many have I converted to a sale?”, “Can I post at certain hours to get more engagement?”. The beauty of social media these days is most platforms provide you with amazing states that can clearly define who your audience is. From location to gender, best days for posting it’s a great tool to use to narrow down the stats of your audience so you can better speak their language.
Knowing the answers to these questions will help you constantly hone in and perfect your social media strategy, giving you the results and numbers that you desire aka – sales (Cha Ching!)
Visuals make all the difference.
Did you know that you gain 85% more interactions with posts that include a video or an image? The same is true for other social media platforms like Instagram or Twitter. The reason being is that it holds a person’s attention longer and makes it easier for them to retain what they saw.
You can try a variety of different videos or images to post – from behind the scenes to infographics. Be creative and don’t be afraid to be bold – loud colors, catchy pictures, grab your reader’s eye and pique their curiosity. This will bring them to your business page to gain more information and give you the opportunity to start and build a relationship.
Starting a social media account can provide huge benefits for your business. It’s a great space to engage your target market, build your brand image and convert long-time leads to sales and get to know your brand fans on a deeper level. Take the time to implement these three quick tips to your social media accounts and enjoy your piece of the pie.