At nearly a billion users who post photos multiple times a day, Instagram is one of the most popular social media platforms to date.
So let’s talk about what we can do to harness all that attention and redirect some of those users to your business page.
To truly take advantage of this very influential platform, you need to invest time in developing great content – from the photos you post and the captions that come with them, to the general vibe your feed gives off. Your Insta account should reflect your brand personality, speak directly to your target market (aka brand fans) and give people an amazing first impression of what you offer and why you’re the best.
Let me show you how with these 4 Insta tips:
Pick an aesthetic.
Most new users of Instagram post random photos that don’t look like they’re coming from one person, or even one brand in that case.
It’s important to establish a brand personality early on, so your feed has a uniform aesthetic that fits in with the image that you want to portray. Is your business quirky? Funny? Professional? Emotional? Make sure it consistently comes across in whatever content you decide to publish on your profile. To do that, you can pick a specific color palette, editing style or theme. You can even use photo planning apps that show you what a photo would look like on your feed before you post it, or pre-plan your posts so you stay consistent. My favorite place to do that is a social media tool called Hootsuite.
Hashtags are your friends.
What makes you discoverable on Instagram to people who have never seen your profile before or even heard of your business or brand are hashtags. Here are a few pointers;
- Use them strategically. Location, specifically, is perfect for businesses with brick-and-mortar stores because it links them to local users who might be interested in their products or services. Example – #Canada, #Toronto #Oakville.
- Create custom hashtags for your events, contests, brand or business and any other current promos. Example -#AshleyDelandMarketing #AwardWinningMarketing
- Zone in on industry specific hashtags like #digitalmarketing instead of just #marketing because it’s to broad. Be specific in the target and you will reach the right people.
Remember that hashtags are key words that talk and zone in directly to your target market so be specific and talk their language. You only have 30 hashtags per post so make them count!
Keep it interesting.
Instagram users are bombarded with hundreds of photos on their feeds daily. Set yourself apart by diversifying your content and making sure you don’t post the same photos and captions over and over again. Post something unexpected, and don’t be afraid to be loud or creative. It can be a behind-the-scenes video on your Instagram storie or an inspiring quote that your business lives by.
Always remember to keep you profile fresh and exciting and your audience captured.
Engage your audience.
There’s no better way to build a following than to show them that you care. In the world of Instagram it’s not enough to just post a picture, write a blurb and throw in a few hashtags. You want to build an interactive community full of comments, feedback and support one another on your journeys. A number one rule is; if someone takes the time to comment on your picture or ask a question give them love back with a response. This small gesture of acknowledgment goes a very long way and your audience will feel closer to your brand – making them more comfortable to do business with you in the future. Another great way to get out into your interactive community is to take the time to “like” some of your follower’s pictures. This shows that there is a real person behind the brand and that you care and love what big things they’re up to in their life or business.
So here you have it, four awesome tips to boost and build your Instagram account – a perfect stage to grow your brand, engage with your brand fans and show them why you’re the best in the industry.