In a world where social media is the holy grail of communication, many business owners are forgetting to build their email lists – which is a HUGE business no-no.
We’ve all experienced a change in algorithm and how it plays havoc on our reach to potential and current clients. Instead of relying on a third party platform to bring in your leads and secure your communication, stay connected directly through their inbox.
Email Marketing Automation is possibly one of the greatest and most effective tools any business can have nowadays. We’re able to personalize, segment and sync with customers’ purchase cycles, which makes direct contact with your potential customers priceless.
So today, I’m sharing with you my 5 favorite ways to make use of your dusty email list:
👉 Get Personal.
Let’s face it, we don’t have time to write out individual emails to every person on our list (as lovely as that would be) but we can get real and authentic with them and make it feel like a personal experience. Emails sent with a personalized subject line have a 26% higher open rate than those without! We can also take the time to engage with them, ask them questions and get to know them on a deeper level, that are your ideal client so this is the perfect time to do it.
👉 Segment your emails.
By using tags within your email campaign, you can personalize even further by sending follow up emails within a sequence, based upon an action taken in a previous email. This is also a great way to keep track of inactive subscribers and update accordingly. Mail Chimp reported that segmented emails have 100.95% higher click-through rates.
👉 Post sales emails.
Sending an email after somebody has made a purchase may seem pretty standard, however you’d be surprised how many businesses do not have this actioned. This is also a great opportunity to recommend a secondary product to the sale; offering combined shipping or “left in cart”, along with discount codes are great ways to entice customers back to your site.
👉 Sync your emails with the customer’s purchase cycle.
As an example if you sell a box of 31 dishwasher tablets, you can take a guess that a family would use 1 per day. Therefore by sending an email on the 25th day subtly reminding them to restock can generate great results for recurring sales.
If you don’t sell repeat purchase goods, you could even use this tool to promote items or products related to a sale they have previously placed.
👉 Lastly, the infamous drip campaign.
This is proof that slow and steady wins the race. Showing up in your potential customers inbox over and over again will keep your business at the forefront of their minds. Mail Chimp reports that drip campaign emails have a 300% greater click through rate than single send campaigns!
So here they are, my top five favorite ways to build up your emails list. I hope these tips make this undervalued tool transform into your greatest sales funnel yet.
It’s time to dust off that spreadsheet and close some sales! Have fun!!