Video is GOLD. It’s reported that the world watches 1 billion hours of YouTube social content per day. . . 1 billion!!
Video is no longer an option for content or businesses, it is essential for not only attracting buyers and getting seen, but also for helping with your SEO and ranking higher on Google.
With Google owning Youtube, it’s no surprise that you are more likely to rank on the first page of a Google search when you have video content embedded on your website; 53 times more likely in fact!
I know that fills some of you with dread, however I’ve put together a list of video content that will make even the most camera shy person want to utilize this amazing feature:
👉 Going Live.
There is something so powerful about watching something live. This style of content is great for engaging with your following in real time. If you are flooded with DM questions daily, going live can be a great way to address those questions for everyone to hear. I would always advise having a few FAQs prepared just in case it takes people a while to get warmed up because sometimes people don’t like to be the first to ask a question. You can also upload your ‘live’ to your social platforms for those who missed it as well as repurpose it on YouTube and as content for posts or blogs!
👉 Interactive Videos.
It’s rumored that video content will soon become ‘shoppable’. Just like Instagram “swipe up” stories, soon most video content will have similar features. This will enable your video marketing funnels to be converted within minutes, so make sure you have 1 click purchasing set up to really make use of those impulse buys.
👉 Early Searchable.
Google has announced that they will be using “AI technology” to identify snippets for videos that are related to a search enquiry, to present on your search result page.This will be great for boosting your SEO and exposure so start uploading your video content on your website, but make sure it is SEO optimized!
👉 Silent video.
With people’s phones constantly strapped to their hands, we are watching more and more silent videos, therefore, Clipomatic is the app to get your hands on. Creating subtitles for your viewers is a great way to ensure your stories are watched the whole way through, when it’s convenient for them.
From shares on social platforms to proven conversions and SEO, the reasons for including video in your content strategy are limitless. However, don’t panic about having to record them on the highest quality equipment. A simple iPhone records in 4k, and the free iMovie editing software does the trick just fine. In general people often relate better to a more authentic, raw snippet of video than a professional production.
It’s time to sit in front of the mirror and practice your lines!…Who’s with me?