In April 2022, Claudia Feurerstake signed on with Ashley Deland Consulting for a 3 month 1:1 Consulting Container, alongside Done-For-You agency services.
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Claudia had just written her first children’s book “My Unique Self” and turned to the AD team for comprehensive support and 1:1 advisory on the methodology of a successful launch, along with the hands-on support of elevating her brand identity, re-designing her website, curating brand focused copy and implementing impactful marketing frameworks and campaigns.
The aspirational results were to increase visibility, awareness and gain the exposure needed to get her product noticed and reach her ultimate goal of becoming an International Best-Selling Author.
Along with uncovering the brand message and guide, we also developed all website copy, produced 6 months worth of email campaigns to be sent out bi-weekly leading up to the launch and developed a three-part email drip series for new website visitors, to ensure effective communication.
The AD team also had the honor of working intimately with Claudia to expand her product-suite through creating four “My Unique Self” activity books, in the form of a Gratitude Journal, Activities Book, Coloring Book & Spelling Book.
From concept to execution, these artfully designed books were made to encapsulate the focus of providing parents and educators with resourceful tools to empower children to shine their own unique, spiritual light.
While working with Claudia, the AD team was immediately inspired by her relaxed yet bubbly personality. The goal was to encapsulate that positivity and uplifting character in a child-like manner, that tells the unique visual story, voice and values, of her new brand experience.
Combining gender inclusive soft, pastel colors with the characters from her children’s book, we were able to capture the whimsical, playful feel through a visual experience that reflects her passion and heart-led story, with the power to unfold and expand with her future growth aspirations.
In addition to creating her visual and narrative brand identity, we also designed and developed a digital home in the form of a customized website that highlighted and honored the artistic and handmade feel of her original book.
Closer to the launch date, the AD team was also responsible for elevating her online digital presence through comprehensive social media strategies, alongside the execution and management of their Instagram and Facebook accounts. This resulted in a 97.6% increase in exposure with an average of 17,429 accounts reached per week.
Through strategic marketing and following the customized framework, there was a drastic increase in their online growth and visibility through effective Meta Ads that garnered over 192,185,000 impressions and 17 weekly new website visitors. The inclusion of Google My Business Management also increased traffic to over 1004 new monthly website visitors with total average monthly views being 2.71k per month.
We are thrilled to say that through the extensive efforts of the AD team and close collaboration with Claudia, on the first day of her book launch for “My Unique Self” she soared to the top of the best-sellers list and achieved her goal of becoming a National & International Best-Selling Author and ranked #5 in the “Children’s Self-Esteem” category.
“Ashley Deland Consulting is a 5-star Firm. Driven, Professional and Results-Oriented, with a side of warmth and imagination. Ashley goes above and beyond any marketing firm that I’ve ever worked with. Ashley delivers. Not only is she extremely knowledgeable and an expert in her field, she has the capability of delivering every single one of your needs all the while making you feel nourished and at peace. She is supportive, always lends an ear, truly gets to know your brand and vision and replicates that in her marketing strategies. She’s innovative, has high standards, thinks outside the box, and literally modifies your brand to meet the global marketing demands. This consulting firm will not disappoint, your only regret will be not starting with them sooner!”
- Claudia Feuerstake, Author & CEO, Spiritual Books For Children Inc.
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