The Death of the Sales Call
We’ve all been there, that random number that keeps calling, we finally pick up and it’s someone reading off a sales page about a topic you know they don’t care about.
I can personally say that I have never made a sales call in my life, yet despite that I’m constantly able to sell out my consulting programs and wait list my agency services.
Besides using Instagram as a powerful platform to gain leads and educate to my heart’s content, the main way to sell out services is through…
So, let’s talk about what that looks like.
- Create a low-ticket offer – A mini course, 60-minute Masterclass, Tiny Offer, etc – then create either a paid ad or create organic content that you cycle into your monthly content calendar, educating your audience about the offer.
- Get them into the entry point – “Sign Up Here”, “Grab More Information” and lock down their information. #gold
- Commence the nurture email sequence – this can be a three- or four-part email drip that goes out automatically, which delivers the low-ticket offer. Don’t forget to touch base on their pain points, desires, fears and how this class/offer solves that problem for them in your content.
- In that last email and at the end of the offer, pitch your high-ticket offer. Use a strong call to action to get them to sign up for the larger offer, book a discovery call or “apply now”.
What this does is nurture the relationship while providing them with a glimpse into the high-level education and knowledge that you provide.
Take time to really blow them away with your low-ticket offer.
Give them some “ah ha” moments and overdeliver so they leave filled to the rim.
Implementing a simple funnel can add revenue, attract clients, convert leads into sales, increase productivity and help manage optimization.
Ready to chat? Book a free consultation call with me here.