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Why You’re Wasting Money Boosting Posts.

Are you ‘boosting’ posts left right and center, yet your conversion rate is still 0%? 

There’s a huge misconception that building a Facebook Ad is about selecting a few demographic options and they hey presto, your leads will flood to your inbox or call to action. Unfortunately, that’s a far cry from the truth.

When you boost a post, you have no control over placement targeting or are giving an option to run an ongoing campaign. You’re limited on interest, behavioral and demographic targeting and critically, there are no split audiences. Boosted posts are reach based; meaning they will return likes and awareness, however they are unable to run conversion pixels, offers or messenger ads. This dramatically reduces your ROI and ad spend.

“But it’s so easy”. I get it, it’s enticing. But with help from these 5 tips you can navigate your way around Ad Manager and set up a campaign that will return more than a popularity contest.

1️⃣. Decide your CTA (call to action). Is this campaign for brand reach? Or to drive sales? In an ideal world your camping does both, however it’s smart to choose one outcome to make your ad both measurable and the copy content clear. Make sure you have one action that you want people to take when they are shown your ad. Is it…..

Boost Followers/Brand Awareness – You would measure your conversion for this based on how many people have liked, commented or “shares” of your ad.

Intent – Getting people clicking that ‘Learn More’ button. This is where if you have a chatbot, they can convert or simply qualify your lead for you (hooray!)

If you try to do both, more than likely your ad will flop. Your ad copy needs to reflect your CTA. Be clear and informative. 

2️⃣. If you have a customer base already, or even a small email list, use this data to help target similar customers with a lookalike audience. Simply upload your spreadsheet of data and let facebook do the rest. 

As a reminder; your targeting should evolve with you. You should be tweaking your demographics during and after every campaign (which you can’t do when you “boost”). Another way to really define your audience is to add required categories. You can find this under “interests”. 

3️⃣. Write in a conversational manner. The perfect Facebook Ad doesn’t annoy people with sales pitches, instead it offers value in a conversation and relaxed tone. 

One top tip is to add your ‘Headline’ in the ‘text’ field, as your headline is actually shown at the bottom of your ad.

4️⃣. Find the balance between creative and straightforward. For example, if your copy is creative, make your photo very literal. If your copy is straightforward, make your photo a little more playful. If both your headline and photo are both literal you are at risk of being seen as boring….And let’s face it, that’s no one’s goal.

5️⃣. Use the description box in your CTA to alleviate any friction. For example if you’d like your customers to Subscribe, add that in the description box. State that there are no fees, no commitments, just a whole lot of value and that will help build the trust factor. 

From pixel tracking to behavioral targeting, Facebook Ads are by no means straightforward, so I hope with these tips you can start to feel more confident navigating Ad Manager, and start increasing that conversion rate pronto!

Why You Need To Build An Email List Right NOW! (Seriously)

In a world where social media is the holy grail of communication, many business owners are forgetting to build their email lists – which is a HUGE business no-no.

We’ve all experienced a change in algorithm and how it plays havoc on our reach to potential and current clients. Instead of relying on a third party platform to bring in your leads and secure your communication, stay connected directly through their inbox. 

Email Marketing Automation is possibly one of the greatest and most effective tools any business can have nowadays. We’re able to personalize, segment and sync with customers’ purchase cycles, which makes direct contact with your potential customers priceless.

So today, I’m sharing with you my 5 favorite ways to make use of your dusty email list:

👉 Get Personal.

Let’s face it, we don’t have time to write out individual emails to every person on our list (as lovely as that would be) but we can get real and authentic with them and make it feel like a personal experience. Emails sent with a personalized subject line have a 26% higher open rate than those without! We can also take the time to engage with them, ask them questions and get to know them on a deeper level, that are your ideal client so this is the perfect time to do it. 

👉 Segment your emails.

By using tags within your email campaign, you can personalize even further by sending follow up emails within a sequence, based upon an action taken in a previous email. This is also a great way to keep track of inactive subscribers and update accordingly. Mail Chimp reported that segmented emails have 100.95% higher click-through rates.

👉 Post sales emails.

Sending an email after somebody has made a purchase may seem pretty standard, however you’d be surprised how many businesses do not have this actioned. This is also a great opportunity to recommend a secondary product to the sale; offering combined shipping or “left in cart”, along with discount codes are great ways to entice customers back to your site.

👉 Sync your emails with the customer’s purchase cycle.

As an example if you sell a box of 31 dishwasher tablets, you can take a guess that a family would use 1 per day. Therefore by sending an email on the 25th day subtly reminding them to restock can generate great results for recurring sales.

If you don’t sell repeat purchase goods, you could even use this tool to promote items or products related to a sale they have previously placed.

👉 Lastly, the infamous drip campaign.

This is proof that slow and steady wins the race. Showing up in your potential customers inbox over and over again will keep your business at the forefront of their minds. Mail Chimp reports that drip campaign emails have a 300% greater click through rate than single send campaigns!

So here they are, my top five favorite ways to build up your emails list. I hope these tips make this undervalued tool transform into your greatest sales funnel yet.

It’s time to dust off that spreadsheet and close some sales! Have fun!!

How To Get Your Website Ranking On The First Page of Google Without Using Google Adwords

We’ve all experienced the cold sweats is when you see somebody clicked on your google link. That’s $7 in Keyword fee’s you’ll never see again.

Traditional SEO is not the only way to drive traffic to your website. There are many creative ways you can rank on that first page… without remortgaging your house to pay for it.

👉 Influencer Marketing.

More specifically micro influencers. A micro influencer is anybody who has between 10k-50k followers and a huge hold over their following. Their followers trust their every word and often aspire to be just like them. This makes them ideal advertisers for your brand, however you need to make sure they are the right representation and aligned with your brand.  Using micro influencers will help expand your reach to their following and it will provide you with some brand new content and hopefully a surge in website views.

If you have a larger budget and choose to use macro influencers (500k+) it would be beneficial to provide the influencer with an affiliate code and make an arrangement that they post weekly/monthly for you with their swipe up link to bring you consistent website traffic.

👉 Become an expert or leader within your field.

Work on positioning yourself as a leader. Start answering questions on other people’s social platforms that you notice haven’t been answered, offer value and engage organically, flex your knowledge in forums without the sales tactic. Try not to mention your business, let your knowledge and expertise do the talking so people start to listen and connect with you – in turn building up the know, like, trust factor. Ensure your website is linked and easily accessible on all social media platforms in case they want to take that next step in the relationships with you. 

👉 Have a content marketing strategy.

Being active on Social Media will organically push traffic through that funnel and that’s exactly what you want to use those platforms for. Meet your ideal clients where they’re at (social media) then bring them over to your website. Make sure you have an email capture form on your website (aka a pop up opt-in form) to start building your list and keep in contact with those subscribers with valuable content regularly. A freebie is a great way to entice visitors to leave their details opposed to the boring “subscribe to my newsletter.”

👉 Google my Business.

This is the golden nugget of free SEO. If you haven’t got an account, I suggest you drop what you’re doing and go and make one. Free and the easiest way to communicate your business via google.

👉 Use outbound links.

Once you have used an outbound link in your blog, send a quick message to the writer of the referenced article and let them know how much you loved their work. Include a link to your new blog post that you featured them in. They will be flattered and more than likely share your article with their followers resulting in more traffic! Win!

👉 Get Pinning.

Pinterest is one of the most effective free SEO tools available; especially if you have a blog (which you should, FYI). Pinning website photos and graphics will drive organic traffic to your site without spending a dime. Try to make your graphics as engaging as possible and ensure they are the optimum size, 2:3 (600 px wide by 900 px high).

👉 Update your site regularly.

Yet another reason to have a blog, the more you update your site the higher your google ranking. Whether it’s a new blog, a change in testimonials or a new phone number, make sure it’s updated quickly.

👉 Speed up your site.

Website speed is one of the most common issues of SEO. A quick test on sites such as gtmetrix.com will allow you to test your load time. A few simple tweaks will help you climb the google page ladder.

So here you go friends, eight ways to rank higher on google without spending a cent on Google Adwords. If you’d like any help with your SEO, sign up for your 30 minute discovery call via our contact us page. I promise, you won’t have to remortgage anything. ♥️

What does having a business coach really mean?

business coach

Do you ever find yourself with a question where no matter how many websites you pursue, discussion boards you search, or brains you pick, you can’t quite figure out the answer? 

Are you someone who’s unable to obtain customers or losing revenue to competitors but you don’t know why? If this sounds like you, you might be in need of a business coach.

So what’s a business coach you ask?

I think a lot of the confusion around what exactly a business coach does is due to the fact that there isn’t just one formula for a coach. The way a coaching session between you and I might be, completely differs from any other client as it all depends on what you need and how I can best support you and your business.

Hiring a coach is one of the best ways for you to get one-on-one advice without breaking the bank. From sessions as short as 30 minutes to as long as 30 days, the times together are catered to YOUR business and YOUR needs. 

How do I know if I need a coach?

There are so many reasons why someone would need a business coach. 

Here are a few of the biggest reasons my clients come to me.

  1. You need to know what you’re doing wrong. The numbers aren’t adding up and you just don’t know why. It’s usually easy to recognize that your business isn’t doing as well as it needs to be, but figuring out why can be a nightmare. You may need a coach to do an online evaluation of your website, social media, and other digital marketing efforts to get you back on track and fast tracking to success. 
  2. One area of your business is lagging behind. Even the most successful businesses have their weaknesses. If you notice that you’re dominating at networking events and receiving top notch referrals from your clients, but you can’t seem to get any followers on social media, you may need a coach to help you focus fire to that one area.
  3. Your business is in need of a revamp. Most businesses don’t look or sound exactly as they did when they were new to their market. It’s normal to go through an overhaul of your logo, your message, or even the name of your business. A coach can lead you in the right direction so that you can reach your target audience and start increasing your revenue while continuously connecting with new markets.

So here we have it, just a few reasons why hiring a business coach can help you excel your business and take you to new heights in your industry. If you’d like more information sign up for your complimentary 30-minute discovery call by connecting with us on the contact us page. Can’t wait to hear from you! 

How to get you Noticed on Instagram

How to get noticed on Instagram | Ashley Deland

At nearly a billion users who post photos multiple times a day, Instagram is one of the most popular social media platforms to date.

So let’s talk about what we can do to harness all that attention and redirect some of those users to your business page.

To truly take advantage of this very influential platform, you need to invest time in developing great content – from the photos you post and the captions that come with them, to the general vibe your feed gives off. Your Insta account should reflect your brand personality, speak directly to your target market (aka brand fans) and give people an amazing first impression of what you offer and why you’re the best.



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Ready to boost your profits, grow your business and make an impact? Well I'm super proud of you - and here to help you make that happen.

This free (and highly insightful) list of hot tips will help you take real, actionable steps to build a profitable business that you love.