Are you ‘boosting’ posts left right and center, yet your conversion rate is still 0%? 

There’s a huge misconception that building a Facebook Ad is about selecting a few demographic options and they hey presto, your leads will flood to your inbox or call to action. Unfortunately, that’s a far cry from the truth.

When you boost a post, you have no control over placement targeting or are giving an option to run an ongoing campaign. You’re limited on interest, behavioral and demographic targeting and critically, there are no split audiences. Boosted posts are reach based; meaning they will return likes and awareness, however they are unable to run conversion pixels, offers or messenger ads. This dramatically reduces your ROI and ad spend.

“But it’s so easy”. I get it, it’s enticing. But with help from these 5 tips you can navigate your way around Ad Manager and set up a campaign that will return more than a popularity contest.

1️⃣. Decide your CTA (call to action). Is this campaign for brand reach? Or to drive sales? In an ideal world your camping does both, however it’s smart to choose one outcome to make your ad both measurable and the copy content clear. Make sure you have one action that you want people to take when they are shown your ad. Is it…..

Boost Followers/Brand Awareness – You would measure your conversion for this based on how many people have liked, commented or “shares” of your ad.

Intent – Getting people clicking that ‘Learn More’ button. This is where if you have a chatbot, they can convert or simply qualify your lead for you (hooray!)

If you try to do both, more than likely your ad will flop. Your ad copy needs to reflect your CTA. Be clear and informative. 

2️⃣. If you have a customer base already, or even a small email list, use this data to help target similar customers with a lookalike audience. Simply upload your spreadsheet of data and let facebook do the rest. 

As a reminder; your targeting should evolve with you. You should be tweaking your demographics during and after every campaign (which you can’t do when you “boost”). Another way to really define your audience is to add required categories. You can find this under “interests”. 

3️⃣. Write in a conversational manner. The perfect Facebook Ad doesn’t annoy people with sales pitches, instead it offers value in a conversation and relaxed tone. 

One top tip is to add your ‘Headline’ in the ‘text’ field, as your headline is actually shown at the bottom of your ad.

4️⃣. Find the balance between creative and straightforward. For example, if your copy is creative, make your photo very literal. If your copy is straightforward, make your photo a little more playful. If both your headline and photo are both literal you are at risk of being seen as boring….And let’s face it, that’s no one’s goal.

5️⃣. Use the description box in your CTA to alleviate any friction. For example if you’d like your customers to Subscribe, add that in the description box. State that there are no fees, no commitments, just a whole lot of value and that will help build the trust factor. 

From pixel tracking to behavioral targeting, Facebook Ads are by no means straightforward, so I hope with these tips you can start to feel more confident navigating Ad Manager, and start increasing that conversion rate pronto!

We’ve all experienced the cold sweats is when you see somebody clicked on your google link. That’s $7 in Keyword fee’s you’ll never see again.

Traditional SEO is not the only way to drive traffic to your website. There are many creative ways you can rank on that first page… without remortgaging your house to pay for it.

👉 Influencer Marketing.

More specifically micro influencers. A micro influencer is anybody who has between 10k-50k followers and a huge hold over their following. Their followers trust their every word and often aspire to be just like them. This makes them ideal advertisers for your brand, however you need to make sure they are the right representation and aligned with your brand.  Using micro influencers will help expand your reach to their following and it will provide you with some brand new content and hopefully a surge in website views.

If you have a larger budget and choose to use macro influencers (500k+) it would be beneficial to provide the influencer with an affiliate code and make an arrangement that they post weekly/monthly for you with their swipe up link to bring you consistent website traffic.

👉 Become an expert or leader within your field.

Work on positioning yourself as a leader. Start answering questions on other people’s social platforms that you notice haven’t been answered, offer value and engage organically, flex your knowledge in forums without the sales tactic. Try not to mention your business, let your knowledge and expertise do the talking so people start to listen and connect with you – in turn building up the know, like, trust factor. Ensure your website is linked and easily accessible on all social media platforms in case they want to take that next step in the relationships with you. 

👉 Have a content marketing strategy.

Being active on Social Media will organically push traffic through that funnel and that’s exactly what you want to use those platforms for. Meet your ideal clients where they’re at (social media) then bring them over to your website. Make sure you have an email capture form on your website (aka a pop up opt-in form) to start building your list and keep in contact with those subscribers with valuable content regularly. A freebie is a great way to entice visitors to leave their details opposed to the boring “subscribe to my newsletter.”

👉 Google my Business.

This is the golden nugget of free SEO. If you haven’t got an account, I suggest you drop what you’re doing and go and make one. Free and the easiest way to communicate your business via google.

👉 Use outbound links.

Once you have used an outbound link in your blog, send a quick message to the writer of the referenced article and let them know how much you loved their work. Include a link to your new blog post that you featured them in. They will be flattered and more than likely share your article with their followers resulting in more traffic! Win!

👉 Get Pinning.

Pinterest is one of the most effective free SEO tools available; especially if you have a blog (which you should, FYI). Pinning website photos and graphics will drive organic traffic to your site without spending a dime. Try to make your graphics as engaging as possible and ensure they are the optimum size, 2:3 (600 px wide by 900 px high).

👉 Update your site regularly.

Yet another reason to have a blog, the more you update your site the higher your google ranking. Whether it’s a new blog, a change in testimonials or a new phone number, make sure it’s updated quickly.

👉 Speed up your site.

Website speed is one of the most common issues of SEO. A quick test on sites such as gtmetrix.com will allow you to test your load time. A few simple tweaks will help you climb the google page ladder.

So here you go friends, eight ways to rank higher on google without spending a cent on Google Adwords. If you’d like any help with your SEO, sign up for your 30 minute discovery call via our contact us page. I promise, you won’t have to remortgage anything. ♥️

At nearly a billion users who post photos multiple times a day, Instagram is one of the most popular social media platforms to date.

So let’s talk about what we can do to harness all that attention and redirect some of those users to your business page.

To truly take advantage of this very influential platform, you need to invest time in developing great content – from the photos you post and the captions that come with them, to the general vibe your feed gives off. Your Insta account should reflect your brand personality, speak directly to your target market (aka brand fans) and give people an amazing first impression of what you offer and why you’re the best.

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